people worldwide have been measured, this number is rising each day.

Over 20 years of research and experience.

Cooperation with psychologists, pedagogues, scientists and experts from various fields.

 

How does the method work

By submitting any type of impulse (picture, video, sound, writing...) we provoke an association in the person, which cannot be consciously influenced, ignored or interrupted.

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A person produces this association within a nanosecond. From the neuroanatomic point of view, it is nothing but an activation of particular neuronal junctions and synapses. This process cannot be rationally interrupted. Association occurs in any case immediately after the impulse is submitted.

This association can then be rationally corrected for example using one's previous experience or expecting outcomes. The person asks questions such as: What is the proper reaction to this? How do I answer this correctly? If I say this, what will the consequences be?

If, however, we deal with "uncensored" authentic associations, we acquire a very different, deeper and more wholesome view.

The CA method is one of the few methods, which deal with measuring and evaluating these "authentic uncensored association". Thanks to this method we can submit impulses in varied forms (words, pictures, films, sounds, and eventually smells). These provoke associations to which the person is later instructed to react via colors. After evaluating his/her answers and comparing them with the norm, we can describe the psychological characteristics of his/her association quite precisely.

How do we achieve this with eight colors, or more precisely eight colored spheres? Colors are not used in this diagnostic method to work with the symbolic of colors, as people often think. Colors are not employed to represent blue, red, yellow etc. as such. The reason for using colors in detecting associations and their psychological dynamic in a complexly structured psychological field is that each color represents a part of physically and exactly measurable frequency field of color radiation. As a result, people are able to distinguish with the help of matching colors.

Naming of the colors by the person is not important. It is not essential that the person names a certain color in the color sphere such as red, orange, fiery-red or blood-red. It is essential that the color frequency waves pass through the human eye to the brain, via colors and words, or more precisely the analysis of their associative links, the person is capable of providing experts a basic material, enabling them to describe the dynamics of his/her inner way of experiencing and processing reality.

The on-line sensor of color word associations is simply an instrument used to capture original associations with the help of colors, evaluate them and transform them into results, parameters and conclusions. Even though it may look like "playing with colors", the psycho diagnostic method of color word associations functions on a neurobiological basis.

On-line sensor

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The result is the current form of on-line sensors. This represents a new form of color sensor, which is not globally unique. The sensor contains a grid of eight basic colors, but it is about innovating and inhomogeneous spatial area.

A team of Czech psychologist and IT specialists under the leadership of psychologist Jiří Šimonek spent decades working on an on-line sensor which would connect both colors and words in a way satisfactory to the high demands placed by the speed of development in the area of IT and the internet. The result is therefore the current form of the on-line sensor, which is unique worldwide. The on-line sensor contains the basic grid of eight colors and was innovated by adding a new dimension - inhomogeneous spatial area. The color spheres are arranged in a circle and are red, yellow, green, blue, violet, grey, brown and black. Using the whole spectrum of waves lengths is emphasized. In addition, this version of the sensor is innovative in the way that it modifies the perception field when combined color word associations are submitted in such a way that the sensor mask eliminates perception defense mechanisms as much as possible and that it does not encourage perception stereotypes. Another requirement was that the shape and the color of the sphere looked as authentic as possible. New brain-related research has proven that there is a special web of neurons, which decodes and monitors evaluation processes in the brain. Based on this knowledge, we understand various mental phenomena such as seeing colors in our imagination without viewing them with our eyes. Generally speaking, the character of stimulation elements is COLOR – WORD.

WORDS are placed in the middle of the circle created by color spheres. This makes it possible to focus on various areas of human behavior, considering the particular panel of words. The diagnosed person chooses three colors for each word, starting with the color, which he finds most appealing, e.g. the color with the strongest association.

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WORDS are placed in the middle of the circle created by color spheres. This makes it possible to focus on various areas of human behavior, considering the particular panel of words. The diagnosed person chooses three colors for each word, starting with the color, which he finds most appealing, e.g. the color with the strongest association.

Evaluating results

Results are evaluated using the CA method (original Czech OKAV - Object Communication Analysis). It allows both cross-sectional measuring, which deals with condition, and evaluates the developmental trends, the so-called prognoses of individual attitudes – mental processes in a 6 to 12 months timeframe. With wholesome semantically limited areas of interest, the timeframe is up to 3 years including monitoring the effectiveness and dynamic of change, if the individual or group has been subject to intervention.

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The results are charts or pictures, which indicate associational correlations. An experienced specialist then uses these results to compile a profile of an individual or a group and provide expert counseling.